With a background in media & technology at Sint Lucas Eindhoven where I specialised in photography, and advertising at the art academy of ‘Willem de Kooning’ in Rotterdam where I specialised in conceptual work, I can call myself an all-round creative who can help by developing and producing an idea from A to Z.
Hi, I am Joël
I am Joël van Rooij, a versatile creative professional with a strong foundation in media, technology, advertising, and film production. My expertise spans from visual communication and concept development to project management and on-site coordination.My academic journey established a broad skill set, starting with Media Design and Technology (Photography) at Sint Lucas Eindhoven, followed by a focus on Advertising at the Willem de Kooning Academy in Rotterdam.
This foundation was complemented by an exchange at the Universität der Künste Berlin in Visuelle Kommunikation.I have practical experience leading creative initiatives, having served as Volunteer Creative Director at THYNK, overseeing the complete visual identity for both offline and online media. I also gained direct experience in commercial concept development as an Intern Art Director at Nordpol+ P/A in Hamburg.
Most recently, I specialized in driving visibility for brands and vacancies as a Creative Copywriter & Project Manager at Pro Contact (2023-2025). Here, I managed social media campaigns across platforms like TikTok, Instagram, and Facebook, and coordinated full photo and video projects from concept to execution. Currently, as a Programmer at Werkwarenhuis, I apply my organizational and conceptual skills to event production, including artist scouting, budgeting, and coordinating external partners (2025-Present).
I thrive on creative challenges and am always seeking new opportunities to contribute to dynamic projects, whether through strategic campaigns, compelling photoshoots, or large-scale event coordination.
